*Special Event*

20th Anniversary Celebration

Who is the Palacios Family?

The Palacios Family (Maureen, Jorge, Jessica, and Amelia) are the proud owners of Once Upon A Time Bookstore. They bought the store from the founder Jane Humphrey in 2003 after Jessica - then 9 years old - wrote a letter to the local newspaper asking for someone to save the bookstore. 

Why are we celebrating?

Because everyone loves a bookstore party! There will be special story times, book signings, giveaways, and sales all day long. 

Event date: 
Saturday, April 1, 2023 - 9:45am to 6:00pm
Pre-Order Now Badge
Party Hearty Kitty-Corn By Shannon Hale, LeUyen Pham (Illustrator) Cover Image
By Shannon Hale, LeUyen Pham (Illustrator)
$18.99
ISBN: 9781419750953
Availability: Coming Soon - Available for Pre-Order Now
Published: Abrams Books for Young Readers - March 28th, 2023

Special party story time at 11 am!


$12.99
SKU: 9781338832686a
Add name. Ex: Jane or Humphrey Family

Book launch with Betty C. Tang


Pre-Order Now Badge
Dog Man: Twenty Thousand Fleas Under the Sea: A Graphic Novel (Dog Man #11): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$14.99
ISBN: 9781338801910
Availability: Coming Soon - Available for Pre-Order Now
Published: Graphix - March 28th, 2023

Special gift with purchase while supplies last


The Palacios Family 20th Anniversary Celebration on Saturday, April 1st 10 am - 6 pm at Once Upon A Time Bookstore, 2207 Honolulu Ave., Montrose, CA 91020

Dog Man Day Celebration

Counting up to our Dog Man Day celebrations on Saturday, April 1st! The newest book by #1 New York Times bestselling creator Dav Pilkey, Dog Man: Twenty Thousand Fleas Under the Sea releases on Tuesday, March 28th.

As part of the Palacios Family’s 20th Anniversary Celebration we will have prizes, crafts, and giveaways for Dog Man fans all day on April 1st. Stop on by between 10 am and 6 pm and see what you will find!

Gifts with purchase while supplies last. 

Event date: 
Saturday, April 1, 2023 - 10:00am to 6:00pm
Pre-Order Now Badge
Dog Man: Twenty Thousand Fleas Under the Sea: A Graphic Novel (Dog Man #11): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$14.99
ISBN: 9781338801910
Availability: Coming Soon - Available for Pre-Order Now
Published: Graphix - March 28th, 2023

Dog Man: A Graphic Novel (Dog Man #1): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338741032
Availability: Available to Order from Our Warehouse
Published: Graphix - August 3rd, 2021

Dog Man Unleashed: A Graphic Novel (Dog Man #2): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338741049
Availability: Available to Order from Our Warehouse
Published: Graphix - August 3rd, 2021

Dog Man: A Tale of Two Kitties: A Graphic Novel (Dog Man #3): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338741056
Availability: Available to Order from Our Warehouse
Published: Graphix - August 3rd, 2021

Dog Man and Cat Kid: A Graphic Novel (Dog Man #4): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338741063
Availability: Available to Order from Our Warehouse
Published: Graphix - August 3rd, 2021

Dog Man: Lord of the Fleas: A Graphic Novel (Dog Man #5): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338741070
Availability: Available to Order from Our Warehouse
Published: Graphix - August 3rd, 2021

Dog Man: Brawl of the Wild: A Graphic Novel (Dog Man #6): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338741087
Availability: Available to Order from Our Warehouse
Published: Graphix - August 3rd, 2021

Dog Man: For Whom the Ball Rolls: A Graphic Novel (Dog Man #7): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338236590
Availability: Available to Order from Our Warehouse
Published: Graphix - August 13th, 2019

Dog Man: Fetch-22: A Graphic Novel (Dog Man #8): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338323214
Availability: Available to Order from Our Warehouse
Published: Graphix - December 10th, 2019

Dog Man: Grime and Punishment: A Graphic Novel (Dog Man #9): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338535624
Availability: Available to Order from Our Warehouse
Published: Graphix - September 1st, 2020

Dog Man: Mothering Heights: A Graphic Novel (Dog Man #10): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338680454
Availability: Available to Order from Our Warehouse
Published: Graphix - March 23rd, 2021

Cat Kid Comic Club: A Graphic Novel (Cat Kid Comic Club #1): From the Creator of Dog Man By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338712766
Availability: Available to Order from Our Warehouse
Published: Graphix - December 1st, 2020

Cat Kid Comic Club: Perspectives: A Graphic Novel (Cat Kid Comic Club #2): From the Creator of Dog Man By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338784855
Availability: Available to Order from Our Warehouse
Published: Graphix - November 30th, 2021

Cat Kid Comic Club: On Purpose: A Graphic Novel (Cat Kid Comic Club #3): From the Creator of Dog Man By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338801941
Availability: Available to Order from Our Warehouse
Published: Graphix - April 12th, 2022

Cat Kid Comic Club: Collaborations: A Graphic Novel (Cat Kid Comic Club #4): From the Creator of Dog Man By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338846621
Availability: Recently On Our Shelves
Published: Graphix - November 29th, 2022

Hombre Perro (Dog Man) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338114164
Availability: Recently On Our Shelves
Published: Scholastic en español - August 29th, 2017

Hombre Perro se desata (Dog Man Unleashed) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338233483
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - December 26th, 2017

Hombre Perro: Historia de dos gatitos (Dog Man: A Tale of Two Kitties) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338277708
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - August 28th, 2018

Hombre Perro y Supergatito (Dog Man and Cat Kid) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338331318
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - February 26th, 2019

Hombre Perro: El Señor de las Pulgas (Dog Man: Lord of the Fleas) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338566000
Availability: Backordered - Subject to availability
Published: Scholastic en español - September 3rd, 2019

Hombre Perro: La pelea de la selva (Dog Man: Brawl of the Wild) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338601299
Availability: Backordered - Subject to availability
Published: Scholastic en español - December 26th, 2019

Hombre Perro: Por quién rueda la pelota (Dog Man: For Whom the Ball Rolls ) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338601305
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - September 1st, 2020

Hombre Perro: Atrapa 22 By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338601312
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - December 29th, 2020

Hombre Perro: Churre y castigo (Dog Man: Grime and Punishment) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338601336
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - September 7th, 2021

Hombre Perro: Cumbres maternales  (Dog Man: Mothering Heights) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338767568
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - February 1st, 2022

El Club de Cómics de Supergatito (Cat Kid Comic Club) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338746006
Availability: Recently On Our Shelves
Published: Scholastic en español - August 3rd, 2021

El Club de Cómics de Supergatito: Perspectivas (Cat Kid Comic Club: Perspectives) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338798234
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - September 6th, 2022

El Club de Cómics de Supergatito: A propósito (Cat Kid Comic Club: On Purpose) By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
$12.99
ISBN: 9781338849226
Availability: Available to Order from Our Warehouse
Published: Scholastic en español - March 7th, 2023

Celebrate Dog Man Day with us! Saturday, April 1st from 10 am - 6 pm at Once Upon A Time Bookstore, 2207 Honolulu Ave., Montrose, CA 91020

Parachute Kids Book Launch with Betty C. Tang

Family and adventure in America!

Join Betty C. Tang as she launches her graphic novel Parachute Kids - inspired by her own life! For the launch event, Betty will share a short presentation followed by a Q&A from the audience and end with a book singing. Filled with humor and heart, this event is best for ages 9+. 

Masks are required for attendance. 

Event date: 
Saturday, April 1, 2023 - 2:00pm
$12.99
SKU: 9781338832686a
Add name. Ex: Jane or Humphrey Family

Parachute Kids Book Launch with Betty C. Tang on Saturday, April 1st at 2 pm. Best for ages 9+. At Once Upon A Time Bookstore, 2207 Honolulu Ave., Montrose, CA 91020.

Bookish Discussion with Ari Shapiro and Sharon Gless - presented by Southern California News Group

Bookish Southern California News Group Gold Premium Logo

You are invited to a one-hour event featuring conversations with authors, thinkers and performers. 
Discover new book releases, meet interesting people and learn about a variety of topics with host Sandra Tsing Loh, writer, actress and radio personality.

Event date: 
Friday, April 21, 2023 - 5:00pm
The Best Strangers in the World: Stories from a Life Spent Listening By Ari Shapiro Cover Image
$28.99
ISBN: 9780063221345
Availability: Available to Order from Our Warehouse
Published: HarperOne - March 21st, 2023

Apparently There Were Complaints: A Memoir By Sharon Gless Cover Image
$18.99
ISBN: 9781501125966
Availability: Available to Order from Our Warehouse
Published: Simon & Schuster - November 29th, 2022

Montrose Wine Walk - Spring 2023

Wine and books make a perfect pair!

Sample wines from various pour stations hosted by Montrose merchants and businesses. Each location will be serving red and/or white wines and delicious appetizers for your enjoyment. Complimentary bottled water will also be available. Enjoy live music and activities throughout the Shopping Park.

Buy Ticket (new window)

Event date: 
Saturday, April 22, 2023 - 5:00pm to 8:00pm
Wined and Died in New Orleans (A Vintage Cookbook Mystery #2) By Ellen Byron Cover Image
$8.99
ISBN: 9780593437636
Availability: Recently On Our Shelves
Published: Berkley - February 7th, 2023

Bayou Book Thief (A Vintage Cookbook Mystery #1) By Ellen Byron Cover Image
$8.99
ISBN: 9780593437612
Availability: Recently On Our Shelves
Published: Berkley - June 7th, 2022

Montrose Spring Wine Walk on Saturday, April 22nd from 5 to 8 pm. Sponsored by The montrose Shopping Park Association and the La Crescenta Woman's Club

Independent Bookstore Day 2023

What is Independent Bookstore Day?

Independent Bookstore Day is a one-day national party that takes place at indie bookstores across the country.  Every store is unique and independent, and every party is different.

Event date: 
Saturday, April 29, 2023 - 10:00am to 6:00pm
Pre-Order Now Badge
Ode to a Bad Day By Chelsea Lin Wallace, Hyewon Yum (By (artist)) Cover Image
By Chelsea Lin Wallace, Hyewon Yum (By (artist))
$16.99
ISBN: 9781797210803
Availability: Coming Soon - Available for Pre-Order Now
Published: Chronicle Books - April 18th, 2023

10th Anniversary Independent Bookstore Day on Saturday, April 29th from 10 am - 6 pm at Once Upon A Time Bookstore, 2207 Honolulu Ave., Montrose, CA 91020