20th Anniversary Celebration

The Palacios Family 20th Anniversary Celebration on Saturday, April 1st 10 am - 6 pm at Once Upon A Time Bookstore, 2207 Honolulu Ave., Montrose, CA 91020

Who is the Palacios Family?

The Palacios Family (Maureen, Jorge, Jessica, and Amelia) are the proud owners of Once Upon A Time Bookstore. They bought the store from the founder Jane Humphrey in 2003 after Jessica - then 9 years old - wrote a letter to the local newspaper asking for someone to save the bookstore. 

Why are we celebrating?

Because everyone loves a bookstore party! There will be special story times, book signings, giveaways, and sales all day long. 

What's happening at Once Upon A Time?

11:00 am: Story Time for Party Hearty Kitty-Corn

Noon: Group Photo for everyone wearing a Once Upon A Time t-shirt

2:00 pm: author-illustrator Betty C. Tang signing Parachute Kids plus a drawing demo!

All Day: Dog Man Day

All Day: Treats, goodies, and prizes!

All Day: 20% off sale in-store and online!

All Day: Time with our bookstore kitty, Pippi (based on her napping schedule)

Party Hearty Kitty-Corn

Party with friends Kitty, Unicorn, and Puppy in the newest installment featuring our favorite kitty-corn picture book series from New York Times bestselling creators Shannon Hale and LeUyen Pham!

Party Hearty Kitty-Corn book cover. A stack of three animals from top to bottom yellow Party-Pug holding a pink streamer, white Kitty-Corn grinning, and pink Kitty-Corn looking worried against a white background.

Parachute Kids Book Launch

A dream trip to America turns into a nightmare in this brand new graphic novel inspired by the author's real life experience growing up as a parachute kid. A great read for kids ages 9+ who are fans of Allergic, The Tryout, or Sisters

Parachute Kids Book Launch with Betty C. Tang on Saturday, April 1st at 2 pm. Best for ages 9+. Part of our 20th anniversary celebration.

20% off Sale

Celebrate 20 years with 20% off in-store and online. 

*Excludes gift cards and special orders. Cannot be combined with other discounts. Online orders cannot use the sale on gift cards, signed author event books, school event books, or select small press/self-published titles. If you have any issues call the store or email Jessica@onceupona.com

T-shirt Pride Photo!

Wear your Once Upon A Time t-shirt (or hoodie!) and join us for a photo at noon on Saturday. Come by anytime on Saturday in your OUAT shirt for a goodie.

There have been a variety of t-shirt styles and color over the years. We can't wait to show them all off!


Saturday, April 1, 2023 - 10:00am to 6:00pm
Event address: 
Once Upon A Time Bookstore
2207 Honolulu Ave.
Montrose, CA 91020
Party Hearty Kitty-Corn By Shannon Hale, LeUyen Pham (Illustrator) Cover Image
By Shannon Hale, LeUyen Pham (Illustrator)
ISBN: 9781419750953
Availability: Recently On Our Shelves
Published: Harry N. Abrams - March 28th, 2023

Special party story time at 11 am!

Dog Man: Twenty Thousand Fleas Under the Sea: A Graphic Novel (Dog Man #11): From the Creator of Captain Underpants By Dav Pilkey, Dav Pilkey (Illustrator) Cover Image
By Dav Pilkey, Dav Pilkey (Illustrator)
ISBN: 9781338801910
Availability: Available to Order from Our Warehouse
Published: Graphix - March 28th, 2023

Special gift with purchase while supplies last

Please select size of shirt

Join the group photo at noon!

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