Indies First Small Business Saturday

Event date: 
Saturday, November 24, 2018 - 9:00am
Event address: 
Once Upon A Time Bookstore
2207 Honolulu Ave.
Montrose, CA 91020


Indies First and Small Business Saturday celebration at Once Upon A Time Bookstore on November 24, 2018 with a donation of Ghost by Jason Reynolds

Once Upon A Time Bookstore is pleased to announce Indies First day, on Saturday, November 24, 2018. Independent businesses throughout Montrose Shopping Park are coming together to celebrate their local bonds as part of the annual Small Business Saturday activities. We are excited to host some special local authors throughout the day (check out our list below) as well as exciting prizes and sales. 

Help us DONATE 1,000 copies of Jason Reynolds' book Ghost, a National Book Award Finalist, to under-served Los Angeles area Title I schools.   Students at these schools are at-risk and may not have access to books at home.  Our goal is to give the gift of a great story and to inspire a life-long love of reading. Any donation amount is appreciated. We will gladly acknowledge our donors in an upcoming newsletter.

Donate Now

Indies First – a collaboration among publishers, retailers, and authors– is an annual campaign to celebrate independent bookstores and the communities that support them. Hundreds of indies across the country will be hosting local authors and holding events on November 24. Other participating Indies First stores and authors may be found on

Small Business Saturday, founded by American Express in 2010, is celebrated every year on the Saturday after Thanksgiving. It is a day dedicated to helping support the local businesses that help to create jobs, boost the economy, and preserve neighborhoods.

Same Audiobooks. Same Price. Different Story. Audiobooks from for Indies First Small Business Saturday

"Bookstores are not just for selling books, they are community spaces, we need them more than we give credit to. Let's connect with our community, our neighbors, booksellers are heros and on the 25th of November let that be known."

—Jason Reynolds, Indies First Spokesperson

Deals of the Day

Early Bird Special: 9 am to 10 am get 20% off EVERYTHING in the store*

11 am to 4 pm: Montrose Shopping Park Association Prize Wheel - At the corner of Honolulu & Ocean View $50 in receipts gets 1 spin, $100 or more gets 2!

All Day: 2019 Calendars, planners, and page-a-day are 15% off

All Day: Spin the wheel of prizes with a purchase!

All Day: Free chocolate goodie with every purchase of $50 or more!

All Day: Complimentary gift wrap

All Day: Sale on audiobooks from

Late Bird Special: 8 pm to 9 pm get 20% off all adult hardcover books


Local Authors signing books and celebrating at Once Upon A Time Bookstore:

Remember: Autographed books make great gifts for everyone on your list!

10 am: Ann Whitford Paul and Michelle Markel

Noon: Alva Sachs

2 pm: Nicole Maggi and Tracy Holczer

3 pm: John Schiavone

4 pm: Keika Yamaguchi

*Sales not valid on special orders or gift cards. No holds. Cannot be combined with other discounts

Indies First To Do List for Small Business Saturday at Once Upon A Time Bookstore

If Animals Celebrated Christmas Cover Image
By Ann Whitford Paul, David Walker (Illustrator)
ISBN: 9780374309015
Availability: Not in Stock - Usually Ships in 1-5 Days
Published: Farrar, Straus and Giroux (BYR) - September 11th, 2018

Hanukkah Hamster Cover Image
ISBN: 9781585363995
Availability: Not in Stock - Usually Ships in 1-5 Days
Published: Sleeping Bear Press - September 15th, 2018

What They Don't Know Cover Image
ISBN: 9781492672654
Availability: On Our Shelves Now
Published: Sourcebooks Fire - October 2nd, 2018

Everything Else in the Universe Cover Image
ISBN: 9780399163944
Availability: Not in Stock - Usually Ships in 1-5 Days
Published: G.P. Putnam's Sons Books for Young Readers - June 12th, 2018

Christmas Secrets Cover Image
ISBN: 9781478799115
Availability: On Our Shelves Now
Published: Outskirts Press - May 31st, 2018

Puddle Pug Cover Image
By Kim Norman, Keika Yamaguchi (Illustrator)
ISBN: 9781454927150
Availability: On Our Shelves Now
Published: Sterling Children's Books - March 6th, 2018

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Event Flyer (PDF)


Harry Potter Audiobooks through

Staff Picks

Illegal is a poignantly moving story with a rich cast of characters, deeply relevant storylines, and rich with the deepest human kindness and endurance. Not without touches of levity and joy, but emotionally impactful where its important, we follow a young boy on his search for his brother, trying desperately to keep his family together when it seems the world is set on tearing him and his siblings apart in the search for a better life. Heartbreaking and hopeful, this story about the journey of an illegal immigrant hits fast and hard, with severe social importance at this time in our world. - Isabel