Indies First Small Business Saturday

Saturday, November 24, 2018 - 9:00am


Indies First and Small Business Saturday celebration at Once Upon A Time Bookstore on November 24, 2018 with a donation of Ghost by Jason Reynolds

Once Upon A Time Bookstore is pleased to announce Indies First day, on Saturday, November 24, 2018. Independent businesses throughout Montrose Shopping Park are coming together to celebrate their local bonds as part of the annual Small Business Saturday activities. We are excited to host some special local authors throughout the day (check out our list below) as well as exciting prizes and sales. 

Help us DONATE 1,000 copies of Jason Reynolds' book Ghost, a National Book Award Finalist, to under-served Los Angeles area Title I schools.   Students at these schools are at-risk and may not have access to books at home.  Our goal is to give the gift of a great story and to inspire a life-long love of reading. Any donation amount is appreciated. We will gladly acknowledge our donors in an upcoming newsletter.

Donate Now

Indies First – a collaboration among publishers, retailers, and authors– is an annual campaign to celebrate independent bookstores and the communities that support them. Hundreds of indies across the country will be hosting local authors and holding events on November 24. Other participating Indies First stores and authors may be found on

Small Business Saturday, founded by American Express in 2010, is celebrated every year on the Saturday after Thanksgiving. It is a day dedicated to helping support the local businesses that help to create jobs, boost the economy, and preserve neighborhoods.

Same Audiobooks. Same Price. Different Story. Audiobooks from for Indies First Small Business Saturday

"Bookstores are not just for selling books, they are community spaces, we need them more than we give credit to. Let's connect with our community, our neighbors, booksellers are heros and on the 25th of November let that be known."

—Jason Reynolds, Indies First Spokesperson

Deals of the Day

Early Bird Special: 9 am to 10 am get 20% off EVERYTHING in the store*

11 am to 4 pm: Montrose Shopping Park Association Prize Wheel - At the corner of Honolulu & Ocean View $50 in receipts gets 1 spin, $100 or more gets 2!

All Day: 2019 Calendars, planners, and page-a-day are 15% off

All Day: Spin the wheel of prizes with a purchase!

All Day: Free chocolate goodie with every purchase of $50 or more!

All Day: Complimentary gift wrap

All Day: Sale on audiobooks from

Late Bird Special: 8 pm to 9 pm get 20% off all adult hardcover books


Local Authors signing books and celebrating at Once Upon A Time Bookstore:

Remember: Autographed books make great gifts for everyone on your list!

10 am: Ann Whitford Paul and Michelle Markel

Noon: Alva Sachs

2 pm: Nicole Maggi and Tracy Holczer

3 pm: John Schiavone

4 pm: Keika Yamaguchi

*Sales not valid on special orders or gift cards. No holds. Cannot be combined with other discounts

Indies First To Do List for Small Business Saturday at Once Upon A Time Bookstore

Event address: 
Once Upon A Time Bookstore
2207 Honolulu Ave.
Montrose, CA 91020
If Animals Celebrated Christmas (If Animals Kissed Good Night) Cover Image
By Ann Whitford Paul, David Walker (Illustrator)
ISBN: 9780374309015
Availability: Available to Order from Our Warehouse
Published: Farrar, Straus and Giroux (BYR) - September 11th, 2018

Hanukkah Hamster Cover Image
By Michelle Markel, Andr Ceolin (Illustrator)
ISBN: 9781585363995
Availability: Backordered - Subject to availability
Published: Sleeping Bear Press - September 15th, 2018

What They Don't Know Cover Image
ISBN: 9781492672654
Published: Sourcebooks Fire - October 2nd, 2018

Everything Else in the Universe Cover Image
ISBN: 9780399163944
Published: G.P. Putnam's Sons Books for Young Readers - June 12th, 2018

Christmas Secrets Cover Image
ISBN: 9781478799115
Availability: Recently On Our Shelves
This book cannot be returned
Published: Outskirts Press - May 31st, 2018

Staff Pick Badge
Puddle Pug Cover Image
By Kim Norman, Keika Yamaguchi (Illustrator)
ISBN: 9781454927150
Published: Sterling Children's Books - March 6th, 2018

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