Indies First Small Business Saturday 2019

Saturday, November 30, 2019 - 9:00am to 9:00pm

Shop Small, Support Local, Energize Your Community!

Once Upon A Time Bookstore is pleased to announce Indies First day, on Saturday, November 30, 2019. Independent businesses throughout Montrose Shopping Park are coming together to celebrate their local bonds as part of the annual Small Business Saturday activities. We are excited to host some special local authors throughout the day as well as exciting prizes and sales

Indies First – a collaboration among publishers, retailers, and authors– is an annual campaign to celebrate independent bookstores and the communities that support them. Hundreds of indies across the country will be hosting local authors and holding events on November 30. Other participating Indies First stores and authors may be found on

Small Business Saturday, founded by American Express in 2010, is celebrated every year on the Saturday after Thanksgiving. It is a day dedicated to helping support the local businesses that help to create jobs, boost the economy, and preserve neighborhoods.

Gift Audiobooks. Support Your Local Bookstore. Shop Small audiobooks for Small Business Saturday Indies First

Deals of the Day

Early Bird Special: 9 am to 10 am get 20% off EVERYTHING in the store*

11 am to 4 pm: Montrose Shopping Park Association Spin Prize Wheel - At the corner of Honolulu & Ocean View $50 in receipts gets 1 spin, $100 or more gets 2!

All Day: 2020 Calendars, planners, and page-a-day are 15% off

All Day: Spin the OUAT wheel of prizes with a purchase!

All Day: Free chocolate goodie with every purchase of $50 or more!

All Day: Complimentary gift wrap

All Day: Pets with the one and only Pippi Longstocking, our bookstore kitty!

Late Bird Special: 8 pm to 9 pm get 20% off all adult hardcover books


Local Authors signing books and celebrating at Once Upon A Time Bookstore:

10 am - Nicole Maggi author of Hidden Wonders

11 am - Michael Paul author of Chomp: A Shark Romp

1 pm - Tracy Holczer author of Everything Else in the Universe

2 pm - Andrea J. Loney author of Double Bass Blues

3 pm - Tina Kügler author of Snail and Worm All Day

6 pm - Kimberly Chrisman-Campbell author of Worn on this Day

Remember: Autographed books make great gifts for everyone on your list!

*Sales not valid on special orders or gift cards. No holds. Cannot be combined with other discounts

Indies First To Do List for Small Business Saturday at Once Upon A Time Bookstore

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Event address: 
Once Upon A Time Bookstore
2207 Honolulu Ave.
Montrose, CA 91020
Hidden Wonders 1 Cover Image
ISBN: 9781788683265
Availability: Available to Order from Our Warehouse
Published: Lonely Planet - November 19th, 2019

Nicole will be here at 10 am!

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Staff Pick Badge
Chomp: A Shark Romp Cover Image
ISBN: 9781524767020
Availability: Recently On Our Shelves
Published: Crown Books for Young Readers - April 16th, 2019

Michael will be here at 11 am!

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Everything Else in the Universe Cover Image
ISBN: 9780147508478
Availability: Recently On Our Shelves
Published: Puffin Books - June 11th, 2019

Tracy will be here at 1 pm!

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Double Bass Blues Cover Image
By Andrea J. Loney, Rudy Gutierrez (Illustrator)
ISBN: 9781524718527
Availability: Available to Order from Our Warehouse
Published: Knopf Books for Young Readers - October 22nd, 2019

Andrea will be here at 2 pm!

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Snail and Worm All Day: Three Stories About Two Friends Cover Image
ISBN: 9780358063643
Availability: Available to Order from Our Warehouse
Published: Clarion Books - September 24th, 2019

Tina will be here at 3 pm!

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Worn on This Day: The Clothes That Made History Cover Image
ISBN: 9780762493579
Availability: Recently On Our Shelves
Published: Running Press Adult - November 5th, 2019

Kimberly will be here at 6 pm!

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Harry Potter Audiobooks through

Staff Picks

Following 12-year old recently orphaned Joseph on his quest to get his only family back -his beloved horse Sarah- author Gemeinhart brings together race relations in the late 1800's, western lore and a clear-eyed pragmatism that, coupled with his signature action/adventure plot twists and a kindheartedness thread permeating the story, this wonderful, evocative and first rate middle grade title builds on his exceptional debut (The Honest Truth). This is an author that has clearly established himself as a must read for warm hearted, realistic adventures. - Maureen