COVID-19 Update: Recent Press Coverage

Did you see our recent press in the Los Angeles Times column by Pulitzer-winner Mary McNamara? Once Upon A Time bookstore has a story. You, our customers, family, friends, neighbors, here and all over the country, are part of our story. Let us work towards continuing our hopeful future together.

Screenshot of Los Angeles Times Column: America's oldest children's books is struggling in the pandemic. But there's hope by Mary McNamara

Thank you for supporting America's Oldest Children's Bookstore

 

Here is what you just did:

1. Gave The Little Engine that Could a little more fuel

Indie bookstores re-circulate revenue within the local community and donate to community causes at more than twice the rate of chain retailers; and, remote, online retailers give nothing back! Shopping here fuels your child’s future.

2. Invested in the power of imagination

Browsing bricks-and-mortar bookstores is the best way to discover great children’s books, and indies pick what we sell based on what we know you like and want. Invest in independent bookstores, and we will invest in the imagination of your children for years to come.

3. Super-charged your child's learning

Children who grow up surrounded by books get three years more education on average than children from bookless homes. Bringing books home gets results.

4. Became a patron of schools, libraries, and the arts

Buying locally, and not from remote, online corporations ensures that your sales taxes are reinvested where they are needed most – right here in the neighborhood institutions that grow your children.

5. Gave your child a greener future

Shopping at our store conserves energy and resources in the form of less fuel for transportation, less packaging, and products that you know are safe because we stand behind them.

6. Improved the value of your home and strengthened your community

There is concrete evidence that neighborhoods with thriving independent businesses have higher real estate values and support more local jobs. Buying local is a smart and easy way to nurture your community.

7. Embraced what makes our community unique

We raise our children to celebrate and value a rich and varied world. You wouldn’t want your house to look like everyone else’s, so why would you want a community that looks that way?

8. Took advantage of our expertise

You are our neighbors, and we have a vested interest in knowing how to serve you. Nobody knows great children’s books like independent booksellers, and we’re passionate about what we do.

9. And so much more! 

Click on the images below to open a PDF on how your choice makes a difference in our community. Want to learn more? Link to FAQ here and our recource and reference list here

Here's What Amazon Just Did Handout Advocating for Independent Bookstores and the New Localism

Here's What You Just Did for America's Oldest Children's Bookstore Handout for Independent Bookstores

Harry Potter Audiobooks through Libro.fm

Staff Picks

A masterfully spun tale weaving together multiple voices in a retelling of Rumpelstiltskin that delves into the cost versus value of love, family, and power. Fans of a more nuanced fantasy and Novik's Uprooted will appreciate the amazing character development and detailed world. - Jessica